Connect Vegas2025
Cloudflare's most important brand moment of the year — a cross-coordinated flagship event where the brand team owned the visual experience end to end, from the event site through the on-site environment to the main keynote stage.
- Company
- Cloudflare
- Type
- Flagship brand event
- Role
- Brand Designer
- Year
- 2025
- Team
- Brand · Events · Content
Overview — One connected brand experience
Connect Vegas 2025 was a flagship Cloudflare event. The Brand Studio team's visual language connected the event website, wayfinding, expo floor, Innovation Theatre, customer touchpoints, and keynote stage.
The challenge — Consistency across environments
Maintain a cohesive look and feel as the visual system moved from digital communication into large-format screens and physical event spaces.
My contribution — Design & application
As a Brand Designer, I worked collaboratively to create the event's general look and feel. I then created individual assets, including backgrounds for speakers and booth branding. The photographs show the team's collective event work, not solely my own designs.
From design to application — The show floor
The shared look and feel needed to work beyond the screen. Booth branding, customer-facing spaces, and the Innovation Theatre brought the visual system into the physical event environment. My booth-branding work formed part of this broader, collaborative effort.
Speaker backgrounds & the keynote stage
My individual assets included speaker backgrounds, extending the shared direction into event presentations. The stage photographs show the finished team's application: event identity, speaker content, and large-scale graphics working together within one environment.
Final result — A cohesive live brand experience
The event connected digital and physical design through a cohesive brand system. The event included multiple keynote presentations and booth stations for over 3,000 customers and participants in attendance. For me, this work connected collaborative visual direction which served as the bases for designing and provided specific branding assets such as keynote backgrounds and branded booth stations which resulted in a successful Cloudflare flagship brand event.